While the cooking show America’s Test Kitchen is dry and bland compared to something like Good Eats, it still delivers solid, well-researched information. The accompanying magazine, Cook’s Illustrated, is, as reported by the NY Times, discovering actual profit in avoiding advertising and creating loyal subscribers. They are the Consumer Reports of the cooking world. The company, Boston Common Press, “will have more than $20 million in revenue this year and profits of more than $4 million. It is also debt free.” It is refreshing to see a publishing company with its consumers as customers instead of the advertisers.