In 1942 some five hundred magazine publishers banded together to display the American flag on the cover of their July issues. It was a concerted effort in the face of potential rationing to demonstrate their patriotism and importance in keeping America informed and lifting morale. The government also appreciated the help in selling war bonds. The Smithsonian has created an online exhibit of these magazine covers including a section highlighting the award-winning designs as judged by The United States Flag Association.