GirlHacker's Random Log

almost daily since 1999

 

A NY Times article lists retailers who are getting wired, or should I say unwired, up with radio frequency identification. 5.5 million people have signed up for Exxon Mobil’s Speedpass, which lets them buy gas and convenience store items at 7,500 of their 16,000 locations. McDonald’s is testing Speedpass at 400 locations in Chicago. Personal preferences can be stored with the account, so if you like a plain burger you may not have to say “just the meat and the bun” again. Phillips Petroleum and Shell Canada are testing systems, but Shell in the U.S. ended its trials this year. McDonald’s tests have been successful enough for them to try two other systems, FreedomPay, and a hookup with E-ZPass that allows people with the automatic toll paying devices to buy burgers at the drive-through window. Imagine a standing morning order at a drive-through coffee shop. Just pass through on your way to work, pick up your latte, and get back on the road in seconds.

Written by ltao

July 8th, 2002 at 1:34 am

Posted in Uncategorized