I been noticing for T-Mobile everywhere. It sprang out of nowhere, unlike mlife which announced itself with annoying regularity before revealing it was just an AT&T; cell phone marketing ploy. But where are T-Mobile’s roots? Well, it used to be VoiceStream, but was renamed in California and Nevada. Soon it will be renamed everywhere else too. Doesn’t it seem like wireless providers change their names constantly? Pacbell Wireless is now Cingular. GTE Wireless is now Verizon. There was a flurry of changes around AT&T; Wireless’ investments. Most of those rebirths were the result of mergers and acquisitions, but the fancy new naming keeps the companies fresh in the crowded marketing space. Do wireless phone consumers gravitate more towards new names promising new technologies rather than knowing who is tried and true in the market? Since every company has its share of dropped calls and bad coverage areas, a makeover is probably a better tactic than keeping your name and promising experienced service. Oh, and WorldCom’s wireless customers, a money-losing venture for the bankrupt company, are being sold to various bidders.