A Washington Post article runs through the latest happenings with “shelter mags”. Looks like “House Beautiful” is aiming to shed some of its tony image and go after folks in the country too. But “Architectural Digest” and “House & Garden” are sticking to their luxurious guns. There’s a trial issue of a new design magazine called “Living Room” from the publishers of that old standby “Better Homes & Gardens”. This one isn’t for moms though. It’s aimed at single women in a first home of their own. But like its parent, it offers a mix of recipes, gardening tips, decorating, and crafts. Also coming out is “Chic Simple”, designed for a similar audience. This new arrival will likely be little more than a thinly disguised catalog of merchandise, shopping being the purported only way to get your home decorated, of course. It’s neat, though, that there are magazines aimed at women who have their own money to spend on what they want (and it’s not clothes or cosmetics). Fancy that!