GirlHacker's Random Log

almost daily since 1999

 

The Boston Globe Magazine’s special food edition has an in-depth look at Whole Foods Market. I get to Whole Foods a couple times a month to stock up on my favorite Stonyfield yogurt. We usually enter on the left side of the store, always a terrible mistake as that takes us straight into the bakery section with its chocolate-mint cookies and cute little pies. Who knew tiny little apple pies could be so adorable? It’s not as if they have chubby little arms and cheeks like babies, but they may as well have for the time I spend squealing over them. Then comes the ample selection of cheeses, often with bowls of free samples. The friendly butchers happily remove the skin off their free range, meaty chickens for me. I have yet to make it through a quarter of the bulk food bins. And the produce is stacked like the clothes at The Gap. You pay for all this quality. But many keep coming back. As the articles says: “Whole Foods is pushing harder to transform what for most of us is an annoying chore into ‘a pleasurable experience.'” It’s far from a hippie co-op. Last March the company instituted a new dress code that discourage certain facial piercings, extreme hair color, political messages. It’s not a health food store anymore but an upscale yuppie market.

Written by ltao

March 24th, 2003 at 5:58 am

Posted in Uncategorized