Short bits today:

We know who won’t be watching NBC on May 19th. “Martha Inc.: The Story of Martha Stewart” with Cybill Shepherd as the duchess of domestics will air that evening. Review copies of the tape arrived in TV critics’ mailboxes accompanied by a nutcracker and two walnuts.

Infogrames is going all the way with their ownership of the Atari brand by renaming their company and their NASDAQ symbol. But Midway still owns the original agames.com domain (not that it has much recognition as an Atari domain unless you are in the know).

$100,000 for one easy day of filming versus maintaining your journalistic integrity? Yesterday, the NY Times ran an article questioning the use of news anchors in public television “news breaks” that are paid for solely by the health care companies that are being profiled. The CNN anchor mentioned quickly backed out of the deal, and Walter Cronkite will likely pull his participation as well.