Online luxury shopping is holding its own as the economy moves towards recovery. Retailers seem to be, as they say, cautiously optimistic about this holiday shopping season. BlueNile.com is selling items on the high end of its jewelry line, where one bauble goes for five or six figures. Amazon launched its luxury foods and jewelry stores (no news yet on how well they are doing). Makers of luxury goods with a reputation to uphold are still exerting control over their online retailers. Nambe and Waterford won’t allow merchants to sell their goods online unless they have a physical store where customers can see the merchandise. As the online luxury market grows, the posh brands may want to consider how they can offer superior customer service and retain their cachet in a completely virtual environment.