Australia seems to be leading the way in SMS barcode ticketing. Tickets for concerts and, later this year, the cinema, are being offered to patrons as barcodes sent to their mobile phones. Retailers are also considering the technology as a new kind of “coupon” to lure shoppers into their stores with special offers sent to phones. This tactic has been used in conjunction with a concert ticket, as the same bar code was good for 2 for 1 drinks at the bar.