Gotham, a typeface with a New York provenance, was chosen for the inscription on the Freedom Tower cornerstone at the World Trade Center site. The N.Y. Times reflects on the silver leaf lettering and the significance of the granite block, a herald for what is to come. Commissioned by GQ magazine in 2000, the font “evokes the blocky, no-nonsense, unselfconscious architectural lettering that dominated the streetscape from the 1930’s through the 1960’s.”