GirlHacker's Random Log

almost daily since 1999

 

Oh Snapple, where have you gone? The glass-bottled beverage, ubiquitous in the 1990s, has been shuffled aside while brazen energy drinks and branded bottled water take the limelight. After it leapt far beyond its modest Greenwich Village beginnings, Snapple was sold in 1994 to Quaker Oats for $1.7 billion. Sales then took a nosedive and Quaker Oats unloaded it three years later for a mere $300 million (and the CEO resigned). The next owner, Triarc, turned things around and made a tidy sum in 2000, selling Snapple to Cadbury Schweppes for $1.45 billion. But sales have again fallen off. Cadbury is now planning to split itself into two businesses, and none other than giant Coca-Cola is reportedly interested in snapping up Snapple from the beverage unit. Interestingly, Nantucket Nectars, the brand I started choosing over Snapple, is now owned by Snapple (Cadbury) and if a Coca-Cola deal happens it will likely go along.

Written by ltao

July 10th, 2007 at 3:06 am

Posted in Uncategorized