Archie McPhee isn’t the founder of Archie McPhee’s. Founder Mark Pahlow named the store after his wife’s great uncle. As a child, Pahlow sold firecrackers to neighborhood kids at a 9,900% profit. He grew up and sold plastic aliens, acquired at the Pic ‘n Save, to ritzy stores in Beverly Hills. Eventually his interest in peddling plastic novelties grew into Archie McPhee’s and, more profitably perhaps, Accoutrements, the company that creates all those novelties. There’s a booming market for the little amusements and there are 1.5 million Devil Duckies out there to prove it.