GirlHacker's Random Log

almost daily since 1999

 

Here are some tidbits on what Pepsi is up to. Their cola packaging graphics will rotate every few weeks as part of their campaign to appear innovative. The Tropicana Essentials juice line will feature omega-3 fatty acids. And new Gatorade AM will appeal to “morning exercisers who want milder flavors” (that has “focus group” written all over it). Oh, and their new Pepsi ad slogan for 2007? “Feel the Pepsi” Yup, you read that right. (AdAge article)

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