Almost ten years after the company’s founding, E Ink’s electronic paper technology has made its way into a number of consumer products including a watch, cell phone, and (most appropriately) the Sony Reader. E Ink’s technology came out of MIT’s Media Lab and is expected to be used in the next generation of MIT’s $100 laptop. Gyricon LLC, Xerox PARC’s venture into the electronic paper space, closed down in 2005 after delivering its SmartPaper innovations into the electronic signage market. Xerox retains ownership of the intellectual property.