GirlHacker's Random Log

almost daily since 1999

 

DeBeers, savvy marketer of sparkly dreams, has been working their sales magic in mainland China since 1993. Starting from no foothold in a culture where jade and pure, soft gold dominate the jewelry landscape, the conglomerate is now placing diamond rings on the fingers of 40% of the brides. The average size and price per piece of diamond jewelry is also going up. You can be sure DeBeers won’t stop until everyone in the world has a diamond on every appendage, and then they will probably fund experiments that will allow us to grow extra fingers.

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