With the Academy Awards coming up on Sunday, it’s time again to figure out what the presenters and performers on the Oscars will be receiving as their token of gratitude from “the Academy.” Last year, after the IRS made those expensive gift baskets (the contents of which I used to extensively research) less appealing, the Academy purchased a year of carbon offsets for each participant. What will it be this year? I’ll keep searching for a press release from some lucky company. To satisfy your Oscar trivia needs in the meantime, here is The Nielsen Company’s Guide to the Academy Awards which “showcases a wide range of consumer and media information illustrating the enormous impact the Academy Awards has in the U.S.” At the very end are their demographics of an Academy Award viewer: “predominantly in upper to upper- middle income brackets.” A 30 second commercial last year cost $1,665,800.