Last month in Lancaster, California, a road was grooved for a Honda commercial. A Civic driving over the road at 55mph would hear the iconic part of the William Tell Overture (known to many as the Lone Ranger theme). After noise complaints from residents, the city paved over the road. But they decided to groove a different street in an industrial area with the tune. They’re hoping it will be a tourist attraction. Here’s Honda’s playlist of videos with a look behind the scenes and the actual commercial. (There are also several homemade YouTube videos demonstrating the original road, but only a few with a Honda Civic which produces the best pitch. Here’s the best one of the lot.)