We’ve been using Stone-Buhr flour since we discovered it at random at our local Safeway or QFC and noticed it made our bread extra yummy. I never researched the company, I just figured that any producer can do better than generic supermarket flour, though at some point my husband pointed out that Stone-Buhr did even better than King Arthur and Gold Medal (my mom’s “reserve for special occasion” flours — she’s frugal that way). Last week the N.Y. Times, attracted by a great P.R. gimmick, wrote about Stone-Buhr’s FindtheFarmer program. Buy their flour, go to the website, and find out what farm grew the wheat. Actually you get the actual names of the families running the farms, a photo, and a bit of history and future plans. Stone-Buhr is owned by Josh Dorf who bought the company from Unilever six years ago. Previously, Dorf worked in e-commerce.