Have Designer Truck, Will Travel
Designer Cynthia Rowley, inspired by the trendy taco truck movement and prompted by DHL’s exit from express domestic shipping, bought a DHL truck on eBay and transformed it into a moveable boutique. Other fashion and retail brands are taking to the streets, bringing their goods, and more importantly their marketing right to the people who may not live in a location with a dedicated store. Sanrio and Skechers are also mentioned as brands with stores on wheels. Perhaps a yoga and Pilates truck will be next.