People from different generations can have different associations for the same thing. A friend said to me: “When the previous generation hears that riff from the song ‘Under Pressure’ they think of Queen and David Bowie. Our generation thinks of Vanilla Ice. And kids now think it’s from that Gap ad!” I wonder if the “ecommerce” generation will know that “amazon” used to mean a tall, aggressive, strong-willed woman instead of online shopping. It’s odd to realize how the same word has an entirely different primary meaning in another person’s brain. Even weirder when it’s the entire next generation.