GirlHacker's Random Log

almost daily since 1999

 

Is Ben & Jerry’s going to lose Ben & Jerry? A new chief executive has been brought in by Unilever and the two founders expressed disappointment at the choice. Of course the press release is yummy vanilla, but a Boston Globe article quotes a statement from Ben Cohen and Jerry Greenfield which says that the two have not decided if they are going to stay. Other executives are reportedly on their way out. It’s standard big company takes over little company politics. But it is a shame to have Ben & Jerry’s culture crumble away. If they stick to their strong stances on social issues and don’t just use them as marketing fluff, perhaps they can stay noble. But the bottom line will have to be profits. (Also noted: they are starting to use unbleached paper for their pint containers. Welcome the dark paper for the sake of the fish and your grandkids.)

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