According to Reuters (here on NY Times), Digiscents will announce today that fragrance suppliers Givaudan and Quest are backing their company. If my memory is correct, Quest developers are behind many of the luxury fragrances that peppy people try to spritz at you when you enter department stores. Givaudan appears to be in the same line of work. You remember Digiscents; they have a device that can make your computer exude smells. And you thought you only had to worry about that with perfume inserts in magazines.