Garden.com‘s website says Burpee has “has decided to continue serving Garden.com customers on the Internet.” Taking a closer look at the press release, it appears that while Burpee has purchased the Garden.com brand, Walmart has acquired their “major content assets, including editorial,
interactive and film content.” Which set of assets, I wonder, is worth more? Burpee has essentially purchased a domain name, an essential one for their business. Walmart has purchased the blood, sweat, and tears of a lot of hard work. Getting a domain name is easy (though sometimes expensive). Content is another story. (this article spotted on Anil Dash)