Fonts and their personalities. Smaller fonts are preferable for power letters. Verdana is “professional yet appealing”. Times New Roman is trustworthy and favored by lawyers. Dr. Aric Sigman did a Lexmark commissioned study on the psychology of fonts. “Using the wrong font may give people the wrong impression about you and could affect decisions that will shape your future.” How horrible! Perhaps I can hire him as my font consultant so that my life won’t be ruined. Of course most companies already hire graphics and style consultants. And people should express their own style. But if I continue to send my email in plain text so people can read it however they want, am I truly missing out on a large expression of my personality? Hmmm. It actually reflects my personality rather well. I’m frugal about resources, bandwidth and diskspace being a few of them. Back when I had to walk barefoot to school up a hill both ways … (OK, I actually took the bus. But it did go up the hill both ways, because it had a circular route.)