Appetize is “a patented blend of tallow and non-hydrogenated corn oil created by Brandeis University that contains no cholesterol and is naturally trans-fat free.” Most restaurants use (unhealthy) partially hydrogenated vegetable oils for deep frying. No fast-food restaurants have switched to Appetize yet, though its makers claim that it restores that yummy fried in beef fat taste to french fries. Some say consumers are too confused about what is healthy and what isn’t. I figured it can’t be as cheap as veggie oils, so consumers are going to have to demand it in order for food companies to take any notice. Their FAQ claims it can actually be cost effective since the fried food absorbs less of it and it has a longer frying life. I really hope this catches on and doesn’t have any Olestra-like issues.