You’re probably familiar with Rosie the Riviter, but women were also recruited for other roles in the war effort. This collection of World War II posters illustrates the various jobs women were encouraged to take on, and also the psychology used to encourage participation: your parents will be proud, your little sister will be envious, and your brother will come home sooner. And if that wasn’t enough motivation, there was also the pay scale. (via coudal partners)