The NY Times’ “On the Road” column examines the experience of female business travelers at hotels. Embassy Suites is specifically marketing to the needs of women travelers, making the environment more comfortable. A survey they took revealed that “while nearly two out of three female travelers define themselves as extroverts at home or at work, more than half of those same travelers change behavior on the road and classify themselves as introverts who often avoid public areas in hotels.” Embassy has wide open public areas that women tend to prefer instead of closed lounges where men are being clubby. Women certainly vary in their reactions to unfamiliar social situations, but attemping to make them more comfortable can’t hurt. Would the men feel less comfortable? A spokesman for Embassy’s parent company, Hilton, says that their research showed that women don’t want to be treated differently. It’s a decent point to make, but if hotels are smart, they’ll realize that better security and comfort for the typical female response is equitable, if not equal. The men may even consider it a marked improvement if they are treated the same way as the women, not the other way around.