Marketing in the form of branding comes to your local plant nursery. There’s a big market of gardeners out there and nurseries are taking advantage of the tried and true results of renaming generic products to make them more attractive to consumers. Resilient Jewels, Lasting Jewels, Hot Jewels, Cool Jewels, Superbells, Superbena, Supertunia. Thank goodness these plants come with more than marketing-speak names and pretty packaging; many also include instructions on their care and feeding, with more information available on company websites. Like everything else that gets branded, it’s all about introducing consumers to convenience.