I thought I was excited about the new Ikea opening in East Palo Alto this summer, but my enthusiasm deadens in comparison to the five eager shoppers who camped outside of the new Ikea store in College Park, Maryland. The first five to enter the store were given $2,000 Ikea gift cards, so there was more enticement than to be the first in the door. These “Ikea Dreamers” were provided with a large tent, and bedroom furniture to spend their waiting time on. The furniture was not preassembled.