Diamond-grower Gemesis has decided to submit each of its lab-created diamonds over 0.25 carats to the International Gemological Institute, an independent testing and appraising firm, for laser inscribing. Their diamonds will thus be identifiable as not natural, satisfying customer and industry concerns. Placing an inscription on the stone also follows the new trends in diamond branding to clearly label gems that would have otherwise lost their provenance and perhaps some of the perceived value that marketing creates through differentiation.