It’s all about image. That’s the premise behind Seattle’s Jones Soda, according to founder Peter van Stolk. Take a look at Pepsi and Coca-Cola marketing and you can’t disagree that image sells the sugar water. Jones Soda has made their young consumers feel attached to the brand with an irreverent, funky attitude. Neon colored flavors like Green Apple, Blue Bubblegum, Fufu Berry, and Crushed Melon were taste-tested by high schoolers. Customers can send in their own photos for a potential appearance on a bottle label, or submit quotes and fortunes for the bottle caps. As the head of a company selling to a lifestyle, van Stolk has big plans for his little company, and he hints that their future successes may not come just from soda sales.