I always enjoyed looking through the Eziba catalog. When I realized I hadn’t seen one in many months, I visited the website to see what was up. The ominous closed message of “updating and remerchandising” made me quickly line up a news search — what web retailer would cut off its lifeline unless it had serious cash problems? Turns out Eziba never recovered from a mistake of immense proportions. After carefully splitting their mailing list into those most likely and least likely to make catalog purchases, they sent off their catalog to those least likely to buy instead of most likely. That major oops sent them into bankruptcy. Overstock.com picked up their assets last week for $500,000. Unfortunately the third world artisans who supplied the handcrafted products sold by Eziba are unlikely to see any of the payout.