Eye opening WSJ article on celebrity chef endorsements. There is a table at the bottom that lists some chefs and their sponsors. Most aren’t as obvious as Emeril putting his name on everything that he can “bam!” For example, the Alaska Seafood Marketing Institute pays one “restaurant group $10,000 a year to have the word Alaska in front of its king-crab and halibut dishes.” There’s nothing wrong with chefs accepting goods and payment for endorsements, but it’s nice to know what deals exist. (via Saute Wednesday)