In 2005 Starbucks launched a Chantico, a chocolate drink that failed to capture tastebuds and was off the menu a year later. Now the company is partnering with Hershey’s to create Starbucks branded chocolate products. Hershey’s Artisan Confections Company subsidiary was cited in the press release as the source of the “the premium expertise” for this alliance. So we should expect chocolate on par with the high-end Joseph Schmidt and Scharffen Berger divisions that make up Artisan Confections. However, there’s no word yet on whether they will attempt another chocolate beverage beyond the mocha syrup-laced drinks already on the menu.