Pepsi is adapting to a new generation accustomed to dynamic images and rapidly paced media by redesigning their packaging to be…always redesigned. The Pepsi globe and lettering will remain constant but every few weeks the Pepsi-Cola background graphics will change. Unique web addresses on each design will provide access to exclusive online content. I get the sense that if it were cost-effective to make cans and bottles out of LCD panels or electronic paper they’d do it.