GirlHacker's Random Log

almost daily since 1999

 

The lab-grown diamond market is poised to heat up, as the Wall Street Journal has taken notice of this shiny thorn poking at DeBeers’ side. Created stones from Gemesis, Apollo, and Chatham are now available in jewelry stores, albeit not (and perhaps never) a place like Tiffany’s. The Gemological Institute of America has finally consented to grade created diamonds, though of course clearly noting their manmade origins. The publicity around “conflict diamonds” has also benefited these companies. Actor Terrence Howard has plans to wear, and talk about, created diamonds when he presents at the Oscars. But will “cultured diamonds” reach the same level of acceptance as cultured pearls? DeBeers will fight against this possibility with all their might.

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