Thirteen years ago Nike entered the hockey market with its purchase of Canstar Sports, the parent company of Bauer. Seeking to splash their swoosh across all things hockey, something they’ve done so well with other sports that the Nike name is not needed alongside the logo, the company used some tried and true formulas. They sponsored hockey players and NHL logos, designed some fashionably stylish skates, and moved manufacturing to Asia. But things didn’t boom as they had hoped. The stylish skates were white, like women’s figure skates, not a great idea for a sport that probably has more fight clips than actual gameplay highlights uploaded to YouTube. And worse, their high-end skates were painful, unusually sized, and expensive. Nike improved on the problems but things never took off as they had hoped. Now they’ve put the Bauer unit up for sale. Perhaps it will go back to Canada where all things hockey can always find a good home.