Food writer Amanda Hesser straightened out New York Magazine‘s Grub Street bloggers who had earlier assumed she was forced to take a buyout from The New York Times. Instead, she writes, she approached the Times herself for the buyout. The company that she is launching with two partners, Seawinkle, will help people “deal with the overwhelming amount of digital information they create.” Hesser will continue to write the Recipe Redux column for the Times Magazine and has two more cookbooks on the way.