I’ve flown from Seattle to Los Angeles twice on Virgin America. I was lured in by their fresh marketing of amenities: soothing lighting, leather seats, electrical plugs, and back-of-seat entertainment system (with Internet promised soon). I needed to keep our son entertained and happy. Also it seemed like this airline wanted to project an image of not taking itself too seriously (best illustrated by their safety video featuring a bullfighter and tech savvy nun), which helps in these strict, security-driven air travel times. Oh, and the prices were great. I’ve been worried they would go out of business but this article on CEO David Cush’s strategies for keeping Virgin America afloat in tough times gave me some confidence they can stick it out. Helped with lower fuel costs and a cut in their new airplane orders, Cush is focusing his employees on this message: “In the end, during tough times, what matters is putting out a great product that people want to buy. As long as you are doing that, at the right price, everything is going to be OK.”