This New York Times article prompted by the Tribune and Times-Mirror merger discusses the new style of multimedia journalism. Reporters are actually providing content to all the various information outlets of their corporation. One story may end up on the radio, Internet, television, and newspapers. This sharing of content and staff keeps costs down, but does give broader exposure in other media to the reporters involved. Of course people are worried that this new process will thin down the news and add further focus on profit margins. The challenge I see is to make the same thing interesting in the different media that it will be presented in. You can use the same information and research, but you can’t use the same writing and presentation style for the different outlets. By the way, the Tribune owns a hefty share of the WB Network and TV Food Network, making it partially responsible for my two favorite TV shows: Buffy and “whatever’s on the cooking channel“.