Denise Caruso has published her final Digital Commerce column for the New York Times. The column rang the big bell in my head with statements such as: “Today, the only vision required to make zillions of dollars in the Internet economy is nearsightedness.” and “Internet companies that ignore the people behind the computers are going to fail.” She says VC John Doerr is encouraging “executives to think about starting companies and building products that they believe will change the world, rather than merely amassing wealth.” I worry about the shallowness of some of the companies and products being built in the new Internet economy. What corners are they cutting in their design to be first to market and appease investors with the big IPO? How many will be able to sustain their products and live up to their hype? Does it matter if they are truly satisfying their customers if they can spin the right hype to launch their stock? Will the bubble finally burst when all the dot com shareholders realize that they haven’t been using the proper criteria to evaluate the success of a company? (appropriately, Denise is starting a non-profit research organization)