I read about the Canadian post office offering personalized stamps (I think this is the Canada Post web page about it) and remembered that I once had this strange thought sequence about customized stamps. When services like E-Stamp were launching, I thought that it would be cool if you could print your own stamp designs. My next thought was that perhaps there could be free postage paid for by having the stamp be an ad. Then I realized that the impressions for an ad on something sent through the mail was pretty low so that was a stupid idea. Then I thought, well, discounted stamps or not, there could be specially licensed stamps with the latest fashionable logo (Tommy Hilfiger, Pokemon, Nike, etc) so people could “brand” their letters. But then I realized that the people in that target market probably just send email these days, so that wouldn’t go over so well. Maybe there’s something viable in that train of thoughts. People still send wedding invitations, thank you notes (I hope!), birth announcements, etc.