Stick your coffee sleeve next to a web camera or on a scanner and your browser loads a website. Britevision and Digimarc announced this venture in October. Digimarc was already using the same technique with magazine pages, but someone has correctly surmised that coffee cups end up next to computers more often. With the sleeve so close, “the opportunity for an effective call to action is unprecedented.” Except I still think downloading software and using a scanner and camera involves a lot more effort than typing in a URL. But I like to type. And I don’t drink coffee. Maybe the caffeine helps spur along that “call to action”. (via memepool)